Children can take part in creative activities at a free weekly kids club at Brent Cross Shopping Centre.
The shopping centre in Prince Charles Drive has enlisted the help of shop staff to organise events for children every Saturday.
The programme is being launched because new research has been released showing that North Londoners do not think Saturdays are as special as they used to be.
A survey of Brent Cross shoppers showed 75 per cent of parents think Saturdays are just like any other day.
It also showed that nearly two thirds of people are prevented from doing more at the weekends due to high costs.
Brent Cross general manager, Tom Nathan, said: “We asked our shoppers how they felt about their weekends and it’s obvious that for many the fun has gone out of them.
“We wanted to put the fun back into weekends so we’re launching the Brent Cross Kids Club and it won’t cost parents a penny.
“We are already famous for our free parking, now we are extending that to some serious Saturday fun.”
The Kids Club is being launched on Saturday with painting parties, outside Baby GAP, which will give children the opportunity to make carnival-themed masks.
On Saturday, May 12, there will be a bath bomb making session at LUSH, and on Saturday, May 19, Millie’s Cookies will be presenting a cookie decorating event.
The sessions will take place from 11am until 1pm and from 2pm until 4pm.
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